Ok.. so that video was simply 22 seconds of painful load-time. Did you make it all the way to the end? If you did, Congratulations
because that would put you with the 20% of people that actually don't abandon a video if the load time is beyond 20 seconds. Yep, research has shown that the abandonment rate of delayed videos exponentially rises, with 25% of people abandoning at 5 seconds, 40% at 10 seconds and 80%
at 20 seconds.
What if the video was going to be life-changing?
Sorry, ours wasn't! But what if it was?
Our society has become obsessed with instant gratification - live streaming, online dating, same-day delivery. Don't get me wrong... I love Amazon Prime as much as everyone else, but unfortunately these instantly gratifying, quick-fix services are creating a population of incredibly impatient individuals. Which then begs the next question, is anything wrong with that?
Unfortunately the answer is a very firm yes. Yes, yes, yes, yes, yes.
Research has shown that impatience is directly linked to frustration, irritation and anger, all emotions that increase stress levels and hypertension. As you may recall from our month of "Show Stress Who's Boss", stress comes with it's own slew of dangerous and damaging health risks including heart disease, diabetes and asthma, just to name a few. Another study showed that impatience is even linked to being overweight, with impatient individuals being more likely to be obese than people who are good at waiting.
So then, clearly patience is something worth working on!
In this tool, we are going to help you explore two different concepts of patience:
1) Short Term Patience: The type of patience you might need when you're waiting in a long queue for your much needed morning coffee or when you're waiting on someone who is running late.
2) Long Term Patience: The type of patience you might need when you are working on a long term vision or goal such as building a business or working on a relationship. In this section you will also explore and develop your own criteria for knowing which long term goals and dreams are worth it, and which might be draining more than they're giving.
Before we dive in, please answer the below questions on a scale from one to five with one being "strongly disagree" and five being "strong agree".