This is My Story

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CEO & Co-founder
B.S. Finance, Arizona State University
B.S. Supply Chain Management, Arizona State University
Graduate of Barrett, the Honors College
Certified Supply Chain Management Professional, APICS

Hi there! I’m Nicole, the CEO and one of the co-founders of Ama La Vida. As CEO, I’m not a commander; I’m a cultivator. My job is to create an environment where our team can thrive and our clients can feel empowered. From investing in our coaches’ education to treating client feedback like gospel, I’m here to serve them. Not the other way around.

One of my greatest goals is to help our clients to stop dreading Monday and design a career which brings equal parts fulfillment and success. As the clock in clock out work culture dies, and our lives become increasingly integrated with our work, I’m passionate about helping people’s work to be meaningful, thrilling and lucrative.

With a background in management consulting at PricewaterhouseCoopers, I bring a new level of rigor, process and results-orientation to the coaching industry. At Ama La Vida, working with a coach isn’t just about feeling inspired in your sessions – it’s about making lasting changes in your life after your session is over.

I’ve been featured in publications like Fortune, Bustle, Monster.com and Yahoo, as a thought-leader in things like crafting rewarding careers and creating a company culture which fosters innovation and honors individuality. As determined as I am to help our clients love their lives, I’m equally determined to help ALV staff and coaches do the same. Every single person who joins our team is helping us build the world’s leading coaching company, and I work tirelessly to ensure that company is a phenomenal place to work.

I am currently leading Ama La Vida to be the first coaching organization to provide a platform for coaches who want to focus their time on coaching and amplifying their impact instead of on business administration. This business model is unprecedented in the coaching industry and is causing rapid growth among our team of highly skilled, certified coaches. I believe this approach is going to be game-changing in making coaching affordable and available to everyone who wants and needs it.

On a personal level, I’m originally from Philadelphia, but I’ve put down roots in Chicago, having married a tall, corn-fed, Midwestern guy. We have 3 little dogs, and I fear the day we have a house with a yard because I could see us being crazy enough to have even more. My East-coast edge hasn’t quite gone away – I’m sure the team will tell you I can always be counted on for a joke, an adventure and a wild idea. I dream big, laugh hard and care deeply. And I believe that every meeting gets a little more creative with a glass of champagne!

Can’t wait to hear your story!

Nicole