CliftonStregths Strengths-Based Coaching

Grow Coaching Certification

Coaching Immersion Training

Group Life Coaching Certification

Masters Business Administration

Bachelors of Arts Marketing

This is my story

Hello, I’m Jennifer Maynard Leadership and Executive Coach here at Ama La Vida. Though I was born in the Pacific Northwest adulthood took me to far new places. After having my only child Grace my family uprooted our lives and moved to Nosara, Costa Rica for a year of adventure. With that pivot, I left behind a thriving corporate career for a new adventure. I started my own coaching business and became a travel consultant as we continued to bounce around to new places living a nomadic lifestyle. Eventually, I made my way to Ama La Vida and put some roots in Texas, where my family resides now. 

My twenty-year career has shaped me in many ways. I started my coaching journey as a young leader when I became one of the youngest female managers at a fortune 100, male-dominated, engineering and manufacturing company. I moved through various functions serving in leadership and management roles helping to consult and shape other future leaders. 

My Coaching Approach

I describe myself as a direct, friendly, analytical, process obsessed, action-oriented, consultant and coach. If my clients are unclear about what they want to focus on in their coaching journey, we work to get clear and document their objectives quickly.  I’m tactical and find that the biggest impact happens when clients dive right in and start to try new approaches or ways of thinking. I have a heavy consulting approach to my coaching. This means I will ask questions, but I will also challenge you to take action using tools and resources that have been proven to work for others. 

Some of my favorite topics to cover in sessions with clients are the most tactical. These include delegation, micro-management, strategy, managing change, effective communication, gravitas, time management, managing remote teams, holding others accountable, and developing your team. The clients that will thrive with me are managers with a team of direct reports that want to dive in and make long-lasting changes and improvements. Having held titles as high as director, I can relate to the challenges management brings. As a coach, I have supported CEOs, COOs, VPs of Finance, VPs of training and development, CHROs, Engineering leaders, and IT managers in achieving their objectives. 

A few of my favorite resources


“I had such an amazing experience going through this program with Jennifer’s coaching and guidance. She really helped me realize my individual potential and helped me grow my skill set. She was always really transparent and truthful and that made me trust her. She as an absolute joy to work with! The modules helped to keep me on track and provided great examples and resources that I will continue to refer back to and use. Investing in this program was the best decision I have ever made!”
~Manager Healthcare, Nanda B

“Thank you Jennifer! I could not have achieved this without you, your encouragement and your guidance! I knew you had my back every step of the way … and it was so appreciated.”
~Recently promoted to CEO, Leilani T.

“Jennifer has been a great resource and coach during a transition period in work and life for me. She builds genuine connections with people, quickly collaborates on developing a plan for any situation and follows up throughout. I am very thankful to have known her for a while now, and can wholeheartedly recommend Jennifer to any individual or business/organization.”
~ G. Saffel, Cyber Security Planning Lead

“Jennifer is wonderful at helping clients to see outside the box. She gave me both the encouragement I needed, and the thinking partnership required, to obtain an opportunity that I never thought possible. I am now in a dream job that I thought would take decades to find, with many amazing opportunities as a result.”

~C. McKinney, Strategy Integration Leader

“Jennifer is wonderful at helping clients to see outside the box. She gave me both the encouragement I needed, and the thinking partnership required, to obtain an opportunity that I never thought possible. I am now in a dream job that I thought would take decades to find, with many amazing opportunities as a result.”
~C. McKinney, Strategy Integration Leader

“No matter how much journaling and self-reflection I did, the countless self-assessments and quizzes I took…I still felt – stuck. Surprisingly, I had the answers all along. But, it took someone to ask the right questions in the right way, to collect and mine the data and mirror it back for me in such a way that I could start to see the answers for myself. Jen Maynard is a gifted coach, a committed partner, and unwavering champion. Working with her has helped me get un-stuck, moving towards living out a life plan that is authentic and ambitious and most importantly feels right!”
~R. Ambrose, VP Marketing

My sessions with Jennifer came at a crucial point in my life when I had some big decisions to make regarding my career. Jennifer asked thought-provoking questions, provided great resources, and listened well. She is personable and warm and I immediately felt comfortable with her. I’m still in the process of making some of those big decisions, but now I have the tools, which we created together, to go back to and reflect upon. My confidence in making next step decisions has increased and I have a much clearer idea of the path I want to be on.”
~ R. Jackson, Musician & Teacher

“Jennifer is awesome! She’s a great listener and really helped me keep focused on my career goals, which were reached! She is very flexible in her approach and can provide advice/perspective no matter what line of work you’re in or where you are in your career! Highly recommended!”—“Friends and family are nice, but sometimes don’t have the expertise when going through career issues. That’s where ALV and Jennifer come in. Jennifer has been amazing helping navigate through transitions at work. She is able to help me tackle problems by talking things through and breaking it down into pieces that are more manageable. The modules also help you to figure out what drives you authentically, not what you are supposed to think or say. The sessions are worth the peace of mind knowing that there is someone in your corner to help support you professionally.”
~ President non-profit, Roxanne A.

Ama La Vida has been instrumental in both my professional and personal development, I’m so fortunate to have worked with Jennifer Maynard. She is a leadership, coaching and communications expert who is highly skilled at helping people uncover their own passions and navigate through most any challenge, opportunity. or plan. My weekly meetings with Jennifer were easily the highlight of my week. I gained insights, perspective, knowledge, and a lifelong friend. The ALV materials are designed in a way that makes them easy to work through at an individual pace. The educational modules serve as great reference materials as well. I have found countless applications of the materials in my everyday professional and personal life. I highly recommend the program to anyone who is looking to invest in themself. The return on investment will be above expectation!
~ Melylni S.

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