Love your life—
starting with
your career.

Ama La Vida was founded by Foram and Nicole, two former consultants who realized that success isn’t just about landing the “right” job—it’s about building a career (and life) you truly love. What started as their personal journey to find fulfillment has grown into a powerhouse coaching company with a team of

expert coaches dedicated to helping you navigate career   transitions, build leadership skills, and step into your full   potential. At Ama La Vida, we don’t just help you find a job—  we help you build a career that excites you, challenges you,   and aligns with who you are.

You want a new job. 
But that’s not really why you’re here.

We’d rather spend all of Chicago summer inside than spend every day at work staring at the clock waiting for 5pm to tick just to start living our lives.

So when we were in college, we relentlessly chased our dream jobs in management consulting. Respect, corporate travel, good pay, what could be better?

At first we thought we’d made it. We were living the big life. But as time wore on, work became nothing but long hours, endless, cramped flights, and nights with our coworkers instead of friends and families. We couldn’t help thinking, is this really success?

So when our companies gave us leadership coaches, we used the time to explore what we really wanted in the long run…and realized everyone should get to work with a career coach to uncover what their dreams actually are.

And that’s how Ama La Vida began.

**Our zone of genius is helping you embrace your confidence and step into a career that fulfills both you and your needs.**

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OUR COACHING PHILOSOPHY

What you want and what you need are often different.

What you think you’re coming to coaching for is never the only thing you’re going to walk away with. Your coach’s job is to illuminate for you what you don’t yet know but need to uncover.

If you come for transactional coaching, you’ll get transactional results.

If you take an Aspirin, it might temporarily relieve some pain. But it won’t resolve it or prevent it in the future. Similarly, if you come to coaching for an Asprin, it will work. But you won’t address the root cause of your problem.

No one person can be all things to you.

At Ama La Vida, coaching is a team sport. Here you’ll get access to our full team of experts, and you may at any time conduct a Celebrity Session™ with a different coach than you typically work with.

Coaching needs to be grounded in a process and/or framework.

Our clients are most productive when their sessions are tethered to a clear, visible process or framework so that at any time they know where they are, how far they’ve progressed and what’s coming next.

You have control over more than you realize.

While unpredictability and external forces are inevitable in life, coaching helps you truly discern what is in your control and begin to take hold of those things. It puts you back in the driver’s seat to make choices and take actions you previously may have thought were out of reach.

It’s working when you begin to truly trust yourself.

The foundation of all of our work is teaching you about yourself, and that is a powerful tool you will carry with you into the future. As you begin to see yourself in a more informed way, you start to feel confident about what you need to make decisions and how to move forward.

Want to learn about what makes us different? Read all about it here

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A NOTE From Nicole

Before founding Ama La Vida, we were underwhelmed consultants wondering if this was all there was in life…

Foram and I launched Ama La Vida in September of 2016. However, we started charting the path here much, much earlier.

In our mid 20’s we were worn out management consultants who knew we were in careers that we wanted out of. We had done all the “right” things: got phenomenal grades in college, landed highly sought-after jobs and quickly moved through the ranks of our respective organizations. On paper, things looked great. But in our hearts and minds, we knew we needed and wanted more, for ourselves, our careers and how we spend the vast majority of our waking hours.

We were both coincidentally introduced to coaching. For Foram, this was a clear ah-ha moment. She knew that she wanted to become a coach herself and combine her business acumen and consulting expertise with her unmatched ability to get others to open up and challenge them lovingly. She was accepted into the prestigious Masters in Learning and Organizational Change program at Northwestern University where she pursued her MS degree and coaching certification in Organizational and Leadership Coaching.

For me, coaching was an experience I never anticipated. My employer had given me leadership coaching as a promotion benefit, and I wasn’t exactly open to it. I was highly skeptical and had a lot of preconceived notions about what coaching could and couldn’t do for me. Despite my doubts, I found the experience transformative, and my coach helped me transition out of consulting into an exciting role in Corporate Strategy at a startup.
As I transitioned, I noticed many of my peers feeling exactly the same as I felt – stuck, unsure of how to get out and giving in to the notion that work isn’t something you are meant to enjoy.

I knew I needed to democratize coaching and make it more appealing and accessible for all who need it. Through coaching, I thought I could activate people to move toward healthier and more fulfilling workplaces.

A mutual friend saw that Foram and I were tackling a similar problem from two different angles and encouraged us to team up. We knew what we wanted was to help people love their lives, and not have to wait until 5 or 6 or 7pm when they returned from work to do it.

We provide career and leadership development coaching and have hand-picked the nation’s top coaches to join our team. Together we bring comprehensive coaching solutions to help you uncover a clear path forward in your career and life.

I can’t wait to see what’s next for you. Your partner, cheerleader and friend,

CAREER COACHING WITH REAL RESULTS

⭐ ⭐ ⭐ ⭐ ⭐

“I can’t say enough good things about the Ama La Vida team.

Not only was my coach always so kind and welcoming, but she really listened and was able to provide clear guidance despite all of my blabbering. She was 100% focused on me on my goals which I really appreciated since sometimes that’s not the case. She really is a gem of a person and a truly incredible coach!

And whenever I needed assistance with my account the Ama La Vida team was always super responsive, helpful and kind. Honestly, the best customer service I think I’ve ever experienced.”

— Cady