This Is Our Story

While each founder’s story is unique, they all have a common thread.  We woke up one morning and realized the life we were living was not one we loved. This is not because we were unsuccessful in our early careers. Foram and Nicole began their careers in Management Consulting, and Katie entered the job market as an Investment Banker. We all quickly climbed the ranks in our respective organizations, but all of us felt like something was missing.  We felt we had sprinted down the fast track to nowhere because, while in well-paying and highly-regarded professions, happiness and fulfillment still weren’t there.

Through various avenues we found our way to coaching and to each other, but for each of us the road there was often quite bumpy. Realizing how many others had the same lackluster feeling toward their life, we wanted to smooth some of the bumps on the path to finding and living squarely within your Purpose. Living a life that has meaning and feeling satisfaction at the end of the day, knowing it was a day well spent. And so we built Ama La Vida and a set of programs that help you get to know yourself, understand what’s missing for you and begin to transform your life into one you truly love.

We now spend our days doing what we love. What we’re gifted at. What we’re passionate about. But we also know that happiness, success, and being the people we want to be are not destinations to be reached. We all have work to do on an ongoing basis to keep getting better, to nurture the good in our lives and to make improvements to what can be better.  And so in addition to our programs, we decided to craft a platform for consistent personal and professional development. We, ourselves, complete the eCoaching tools each month and are committed to being coached to facilitate our own growth. We’ve seen the impact and transformation our memberships have on our clients, and it fuels our desire to extend ALV’s reach and share the love.

There are a multitude of Coaching companies out there and organizations and products claiming they can improve your life. This is how we're different:

This is how we're different

Our coaches have undergone rigorous training and are all fully certified

These days it might feel as if every Tom, Dick, and Harry is a coach. However, sometimes the only thing that qualifies them as a coach is the title they put on their business card. At Ama La Vida, we believe that a coach requires thorough training through a reputable and accredited coach training program. We have a rigorous recruitment process and onboarding program to ensure that every coach meets our high standards and can deliver the outcomes that our clients deserve.

Our programs are rigorous too


Our signature Coaching Culture Program for organizations has been accredited by the International Coaching Federation, the largest and most recognized coaching body in the world. This means it meets the high standards and core competencies required to be a certified coach. This program helps leaders develop the critical coaching skills they need to motivate, engage and develop their teams.

We use personalized technology

Our proprietary eCoaching technology mimics the experience of working with a coach, providing individuals with the framework they need to explore, reflect and arrive at their own powerful insights. This technology, paired with our live coaching sessions, provides a more flexible, scalable and affordable coaching experience than ever before.

We’re practical and results-oriented

Our services are about making real changes and creating real results. We utilize evidence-based coaching models and methodologies rooted in positive psychology, adult learning, neuroscience and change theories for both personal and professional coaching. We ensure that after every encounter with ALV, you walk away closer to the life and career you want to lead.

We’re female-founded and passionate about supporting women

We are a certified Women’s Business Enterprise (WBE) and are passionate about supporting and empowering other women. We were selected by Chicago’s innovation hub, 1871 for its competitive 2018 WiSTEM (Women in STEM) accelerator program. We have also been recognized as a top female-founded startup by Project Entrepreneur, an organization sponsored by UBS and Rent the Runway.


As Featured In

From the Horse's Mouth


"I truly can’t explain what an amazing job Ama La Vida have done with this e-Coaching program. It is nothing short of excellence. The course has helped in more ways than i could have imagined. It helped surface my true passion and refine my values and career aspirations, while giving me the confidence and support to make a meaningful change. Previously, I had felt that it was too late to make a change, but the program made me realize that it isn't too late and empowered me to get out there and go for it!"

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"I'm almost done with the program and it could not have been a better time in my life to have found Ama La Vida. I've seen a significant change in myself since the day I signed up for the program. I've been working in the corporate world for almost 5 years now, and it's so refreshing to stop and really take time to reflect on who you are as a person, and understand what your purpose is (gifts, values, passions). AH! I could go on and on - you must try it for yourself!"

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"Foram provided new frameworks and methods to approaching challenges that I hadn't thought of, and that made me solve problems and communicate more effectively. Through her work, Foram helped me learn how to become a leader, not just a manager or employee. I highly recommend Foram for anyone looking to maximize their leadership potential or achieve their professional goals."

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"What a crucial time this came into my life. This program allowed me to assess not only the passions that get me out of bed every morning, but also what skills allow me to offer my absolute best self to the world. I am a firm believer that a society where everyone does what they love is the happiest and most successful society, and this program furthers that goal, one individual at a time. I am grateful that I was given the program to learn about myself before I begin a new chapter in life."

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