Bachelor of Science in Business Management
Master’s in Healthcare Administration
Certified Coach, International Coaching Federation (ICF)
Military retiree
Committed dad and husband for over 44 years
Nuyorican, fluent in Spanish
This is my story
Hello, I’m Roberto (Bob) Ruiz, a certified coach with Ama La Vida. I was born and raised in Brooklyn, NY. My family moved to Puerto Rico and shortly after I joined the U.S. Coast Guard after high school. It was one of the best decisions in my life with many more ahead of me. While in the CG, I traveled across the US with some of my fondest and proudest moments spent in the Caribbean as a flight paramedic, in Hawaii as a ship’s doc, and sailing the Alaskan chain in the middle of the winter.
I enjoy coaching, aspiring leaders, exploring new places while traveling, music, cars, and family time. I especially enjoy coaching people that have the desire to succeed and fulfill their dreams. I do this by listening carefully, motivating and encouraging forward movement when things get rough, and celebrating success.
I believe that we can accomplish anything we set our minds and energy to and that our only limitation is self-imposed limitations.
I Serve
Individuals Who Are:
- Young talent entering the workforce
- Middle managers working through daily challenges
- Executives striving to influence significant organizational and personal impact
- Transitioning from one career domain to another
- Transitioning from the military or federal sector to the private sector, helping them sustain confidence and success during this critical time
My Coaching Approach
My coaching approach is simple. I coach a client that wants to be coached. I create a safe and confidential space for my client to truly express their desires, goals, and legacy.
I believe that you and only you are in control over life here on earth and that you are limitless. My approach addresses your current successes and failures, learns from them, and constructs an action plan that you can feel, act on, and see forward movement.
I help you grow confidence, courage, self-reflection, self-direction, and action steps that not only help you get where you want to be but more importantly, where you ought to be.
