Build a Stronger and Happier Workplace

Give Your Employees The Gift of Purpose



A desire for Purpose is a common thread across all generations. Employees want to do purposeful work – work that is meaningful and in turn is motivating and engaging.  In the Illuminate Your Purpose (IYP) program, your employees will explore and uncover their passions, gifts, values and Purpose. They will then develop actionable strategies to integrate their new insights into their personal and professional life. They’ll finish the program feeling clear and confident about who they are, what they have to offer, and how they can find greater meaning, passion and fulfillment at work.

How it Works

Illuminate Your Purpose (IYP) is a virtual coaching program which empowers your employees to understand and articulate their Purpose and how they can live it and home and at work.  Through a series of deep, thought provoking questions, IYP will take them on a self-reflective journey to understand themselves in new ways – what motivates them, what distinguishes them, what guides their decisions and what makes them feel fulfilled. They will then develop strategies and goals to embrace and apply their insights professionally and personally.

Using our proprietary eCoaching technology, IYP is designed to mimic the experience of a live coaching engagement. It will empower your employees to arrive at their own answers and solutions. If they knew their passions, gifts, values, Purpose and how those could be best incorporated into their life and career, they wouldn’t need our help.  We don’t simply have them select these attributes from a list like many other programs and assessments on the market.  Our eCoaching technology supports them to explore their own feelings, thoughts and ideas in order to uncover new insights that guide them to unexpected answers and powerful solutions. Because they arrived at their own insights and answers, they finish feeling far more motivated and empowered to put them into action!


Your Employees Will Walk Away With

6 career and personal passions

5 unique gifts

6 career and personal values

A powerful Purpose statement

Strategies for integrating their insights into your life

A short term and long term Purpose goal

An accountability strategy

Personalized reports after each module

An in-depth personalized final report

Your Organization Walks Away With

A more motivated and fulfilled workforce

An understanding of your employee’s key passions and how you can support them

An awareness of your employees key strengths and how you can nurture them

A clear picture of your employees core values and how you can honor them

A understanding of the key themes that give your employees a sense of Purpose

Insight into your employees short-term and long-term goals

Three recommendations for the organization based on the data

A final report summarizing all of the data and insights

From the Horse's Mouth


This program is hugely engaging and thought-provoking for any working professional, whether you know yourself inside out or are just getting started. The self-directing learning and development approach is powerful in that it doesn't seek to pigeon-hole you into anything, but rather it allows you to draw your own conclusions and feel empowered about who you are and where you are headed in life.


The IYP program, through the self-reflective online modules and invaluable coaching sessions, provided me with the tools required in helping me explore and identify my passions, gifts, values and purpose. Coming out of this program I am now able to fully articulate what is important to me, what my strengths are and I finally have an actionable path going forward! I highly recommend IYP to anyone - IYP will help you get back on the right track, whether you are looking to understand / refine your goals both personally or professionally.


The Purpose program helped me establish my top five passions, gifts, and values and has allowed me to assess not only the passions that get me out of bed every morning, but also what skills allow me to offer my absolute best self to the world. I am a firm believer that a society where everyone does what they love is the most successful society, and Ama La Vida's tools further that goal, one individual at a time.


The program has been a great tool for discovering more about myself, as well as how to apply that. The program is highly intuitive and easy to navigate. It uses a four step process that examines your passions, your gifts, your values and your Purpose. Understanding these parts of myself gave me better insight into how I can put forward my best self.