Find and Live Your Purpose

Deepen Your Fulfillment and Accelerate Your Success


Illuminate Your Purpose

A desire for Purpose is a common thread across all generations. We all want to do purposeful work – work that is meaningful and in turn is motivating, engaging and fulfilling.  In the Illuminate Your Purpose (IYP) program, you will explore and uncover your deepest passions, your unique gifts, your core values and your driving Purpose. You will then develop actionable strategies to integrate your new insights into your personal and professional life. You’ll finish the program feeling clear and confident about who you are, what you have to offer, and how you can find greater meaning, passion and fulfillment at work.

If you need any more information about this program, please visit Relativity’s Einstein page. Don’t forget: You must submit a training approval request in Workday if you’d like to use your elective training budget!

Illuminate Your Purpose Program


  • • 5 Online eCoaching Modules
  • • 2 Thirty Minute Coaching Sessions
  • • Personalized Report

Walk Away With:


• 6 career and personal passions

• 5 unique gifts

• 6 career and personal values

• A powerful Purpose statement

• Strategies for integrating your insights into your life

• A short term and long term Purpose goal

• An accountability strategy

• Personalized reports after each module

• An in-depth personalized final report

For more information, please visit Relativity’s Einstein page. Don’t forget that you must submit a training approval request in Workday if you’d like to use your elective training budget!

How it Works

Illuminate Your Purpose (IYP) is a virtual coaching program which empowers you to understand and articulate your Purpose and how you can live it at home and at work.  Through a series of deep, thought provoking questions, IYP will take you on a self-reflective journey to understand yourself in new ways – what motivates you, what distinguishes you, what guides your decisions and what makes you feel fulfilled. You will then develop strategies and goals to embrace and apply your insights professionally and personally.

Using our proprietary eCoaching technology, IYP is designed to mimic the experience of a live coaching engagement. It will empower you to arrive at your own answers and solutions rather than simply selecting attributes from a list like many other programs and assessments on the market.  Our eCoaching technology supports you to explore your feelings, thoughts and ideas in order to uncover new insights that will guide you to unexpected answers and powerful solutions. Because you arrive at your own insights and answers, you finish feeling far more motivated and empowered to put them into action! To supplement the online eCoaching modules, the program also includes two live coaching sessions with an Ama La Vida certified coach.  You can schedule these sessions with your coach at your own convenience.


From the Horse's Mouth


This program is hugely engaging and thought-provoking for any working professional, whether you know yourself inside out or are just getting started. The self-directing learning and development approach is powerful in that it doesn't seek to pigeon-hole you into anything, but rather it allows you to draw your own conclusions and feel empowered about who you are and where you are headed in life.


The IYP program, through the self-reflective online modules and invaluable coaching sessions, provided me with the tools required in helping me explore and identify my passions, gifts, values and purpose. Coming out of this program I am now able to fully articulate what is important to me, what my strengths are and I finally have an actionable path going forward! I highly recommend IYP to anyone - IYP will help you get back on the right track, whether you are looking to understand / refine your goals both personally or professionally.


The Purpose program helped me establish my top five passions, gifts, and values and has allowed me to assess not only the passions that get me out of bed every morning, but also what skills allow me to offer my absolute best self to the world. I am a firm believer that a society where everyone does what they love is the most successful society, and Ama La Vida's tools further that goal, one individual at a time.


The program has been a great tool for discovering more about myself, as well as how to apply that. The program is highly intuitive and easy to navigate. It uses a four step process that examines your passions, your gifts, your values and your Purpose. Understanding these parts of myself gave me better insight into how I can put forward my best self.