Coaching You to Success

The Riveter has partnered with Ama La Vida (ALV) to provide you with the coaching, support and resources you need to develop epic goals, overcome obstacles and reach new levels of happiness and success. ALV is an innovative Coaching Company founded by three women who sought to refresh and revolutionize the way coaching is designed and delivered.

ALV will be hosting a coaching popup at The Riveter on April 11 (Capitol Hill) and April 12 (Fremont). 

During this popup, you will have the opportunity to work with one of our certified Seattle coaches during a free 30 minute session. Each coach only has 8 available slots so make sure to book yours quickly! You can also drop by our lunchtime workshop where you will learn all about how to identify and live your core values both personally and professionally. You will also walk away with a personal mission statement to live your best life!

Health, Career, and Business Coach

ALV Coach Sara

I am a Health, Career, and Business Coach with Ama La Vida. My coaching approach combines the right system, support, and accountability so you can begin elevating yourself in the areas that are most important to you. Through coaching, we will co-create steps forward in your health, career, business and/or personal life. I support clients who have found success in certain areas of their life yet struggle in others, including confidence, work/life balance, new business momentum, career transition, job satisfaction, weight loss, stress management, presence, and self-sabotage.


Career and Leadership Coach

ALV Coach Ed

Hi, I’m Ed. A Pacific Northwest resident for more than 20 years now, my work has included executive search, career counseling, and coaching. While all of this has been engaging and rewarding, my recent training and deeper exploration of coaching through the Coaches Training Institute (CTI) has brought about a renewed commitment to my passion for supporting others to find and live their best life.   My goal as a professional and as a coach has always been to make a difference; to help my clients move from one place in their lives to another. I am passionate about helping people articulate what they really want in their lives and careers, then identifying the steps to achieve real results.

Why Coaching?

Is there something you’ve been wanting to do or accomplish that you haven’t done yet? Or perhaps there’s something you’ve been working on but you’re just not seeing the results you’re looking for? Whether the goals you have are for your life or career, coaching can help you achieve them. Our coaches are all certified with rigorous training and accreditation. We ensure that in every session with an ALV coach, you walk away closer to who you want to be and the life you want to lead. Our coaches offer an unbiased support system which empowers you to define your own vision of success and develop actionable strategies to make it your reality.

What are the benefits of Coaching?

Be Stretched
Your coach will stretch you to push past fear and other self-imposed barriers to achieve higher levels of development, accomplishment and success.  Often we hold ourselves back or self-sabotage in ways that we don’t understand and sometimes don’t even notice.  Your coach will help you explore and identify the internal and external obstacles that are keeping you from achieving your dreams and goals. They will then work with you to develop actionable strategies and commitments to accomplish things you previously deemed impossible.

Be Supported
Your coach is your support system.  They will not ever tell you what you “should” do, but they will support and empower you to arrive at your insights and solutions and then ensure that those insights translate into tangible action.  If you are feeling stuck or uncertain, your coach will help you to untangle your thoughts and find a clear path forward.  One thing is for sure when you work with a coach – you are never alone in anything!

Be Held Accountable
Sometimes we know what we need to do, but we don’t have anyone ensuring that we do it! A coach is your source of accountability. They will ensure that you are taking the steps and staying true to the commitments that will help you achieve your vision for success.  Your coach will check in with you to ensure things are getting done, and if they’re not, your coach will work with you to understand “why” and develop a new strategy to move forward.


What can a coach help you with?

From building a business to developing your relationships and everything in between, your coach can help you achieve your goals in all aspects of your personal and professional life.  Some of the most common areas our coaches work with people on are:

• Managing transitions • Work-life Integration • Productivity and Organization
• Developing/growing a business • Building a Personal Brand • Increasing Courage and Confidence
• Strengthening Relationships • Finding and Living Your Purpose • Reducing Anxiety and Self-Doubt
• Leadership and Influence • Defining and Achieving Your Vision • Enhancing Health and Well-being

As Featured In...

What they're sayin'...


Working with Katie at Ama La Vida has been both inspirational and practical. We used our sessions to focus my passions, gifts, and values into realistic and authentic goals for this coming year (and the future). For the first time in a long time, I feel like I am driving towards things I truly believe in and will find fulfilling.

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I worked with Foram to help develop my leadership potential. She spent a lot of time getting to know me and my goals, and is creative, perceptive and thoughtful in providing guidance on how I could best work with different teams and people in my current job. Foram provided new frameworks and methods to approaching challenges that I hadn’t thought of, and that made me solve problems and communicate more effectively. Foram helped me learn how to become a leader, not just a manager or employee. I highly recommend Foram for anyone looking to maximize their leadership potential or achieve their professional goals.

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It could not have been a better time in my life to have met the CEO Nicole, and have her explain the power that Ama La Vida has on people. She wasn't lying!! I've seen a significant change in myself since the day I signed up for the program. I've been working in the corporate world for 5 years now, and it's so refreshing to stop and really take time to reflect on who you are as a person, and understand what your purpose is (gifts, values, passions). AH! I could go on and on - you must try it for yourself! I was fortunate enough to have coaching sessions with Katie and she is absolutely amazing. She truly has a gift with her ability to inspire and motivate you. After my session with Katie I instantly felt energized and ready to make changes! The coaches at Ama La Vida genuinely care about your future and will do everything in their power to get you where you want to be. I highly recommend Ama La Vida - you will NOT regret it.

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I never could have imagined the transformation that I experienced from 12 weeks of coaching. Each week I was met with acceptance, enthusiasm and insight. When I presented my challenges, Katie dug deeper to uncover the real obstacles holding me back and then cheered me on with each bit of growth along the way. The transformation came from a process of re-discovery and awareness of who I am. Over the course of these 12 weeks, I went from feeling hopeless and without vision in many areas of my life, to someone who was taking risks and trying new things. I wholeheartedly recommend this coaching program to anyone who is feeling stuck, lost or unsure about how to connect their true values with their personal and professional life. With consistent attention and intention, some openness and vulnerability, the possible growth through this program is immeasurable.

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