Coach Aileen headshot

Certified Coach – Certified Life Coach Institute

This is my story

Hi! I’m Aileen Bidwill, and I’m a Coach at Ama La Vida. I’m a Health and Wellness, Life, and Career Exploration Coach Specialist – and I love what I do. I am passionate about supporting and guiding people into lives they truly love!

My own origin story has had many twists and turns. After completing my undergraduate degree, I felt uncertain and lost. As a person that did well in school, I assumed there were certain expectations about what type of traditional career I should pursue. The problem was that none of it sounded appealing to me. I agonized over what major to complete, what master’s or postgraduate work I “should” do, or which job would make me “enough” money. I was stuck. So instead I gave myself permission to take a break. I started bartending, teaching yoga, and taking dance classes. Over time I learned how to examine and manage my mind, sit with my feelings, understand my motivations, and set goals that made sense to me. I let go of absolutes and kept learning more about other professions, while slowly adding in more things that brought me joy.

Through that process, I became clearer on what I wanted and what I didn’t. Each step I took strengthened my confidence and self-esteem. I ended up pursuing a management position at one of the dance studios I worked at, and later became an entrepreneur when I opened up my own pole dance studio and shortly thereafter a bar/event space. I didn’t even know being a small business owner was an option for me! Although the work was challenging, it was fulfilling. I realized one of the most meaningful parts of my job was helping my clients to feel empowered, confident, and passionate to reach their goals. I signed up for my ICF-accredited Coach Training at the Certified Life Coach Institute as a way to support more people in their unique personal journeys and never looked back!

Today I feel so fortunate to be able to be a guide to all the amazing people I get to work with. If I can support someone as they learn to become more resilient, find clarity, lean into their passions, and take action to achieve their goals, I have done my job as a coach. My coaching takes a holistic “whole person” approach. We are unique, and there is no one-size-fits-all. No matter your circumstances, I can help you learn how to take charge of your life. I can’t wait to get to know you and help you cultivate more joy in your life.

My Coaching Approach

I would describe my coaching style as holistic. I try to provide support from a “whole person” perspective that meets a client’s mental, social, physical, and emotional health needs. Wherever you are in your personal or professional journey, my role is to provide a judgment-free zone that allows you to discover your core values, unique talents, and deepest desires so that together we can help move you forward into a life you love.

One of the biggest misconceptions we have is believing there are “right” and “wrong” decisions. The truth is that you have the power to control your own experience, make decisions, and set goals from a place of quiet confidence and knowledge without having to fear making “mistakes,” and judging yourself for them. Every choice is an opportunity to grow and evolve. One of the best tools I can teach you is how to think on purpose, and how to manage the thoughts that bombard us and distract us from following our true path. Call it intuition, call it innate wisdom, call it your synapses firing – trusting your gut is a muscle that needs strengthening. It’s important to learn to listen and observe without judgment, let go of your limiting beliefs about yourself, and surrender to new insights. Once you can recognize your own internal dialogue and distinguish between circumstances versus unhelpful thoughts, you’ll be able to navigate your way into a place of clarity.

Life is full of ups and downs, but with the right tools, you can find balance, growth, and resilience. As a guide and support, I’ll listen to you, make observations and ask powerful questions that help point you toward your goals. With my help as your coach holding you accountable and challenging when you need it, you’ll make more than progress, you’ll create a vibrant, full life for yourself.


If any of this sounds good then you’re in the right place! Embrace the journey and let’s get started together to find your most authentic self.

What my clients say

“Working with Aileen really helped me see myself out of a narrow tunnel. When I started my sessions with her, I was overwhelmed with my job and felt trapped. Right out of the gate, Aileen helped me revision how I see my job which took so much weight off of my shoulders. I worked on some of the career change modules, and even though I didn’t finish them, they pushed me in the direction of looking inward to see what really gets me motivated. Aileen also helped me work through what is important to me. She gave me a safe space to cry out what was really bothering me about where I was at and that gave me a save space to envision where I want to go.” – Melissa A.

“Aileen was a great coach. She was thorough and attentive to me. I would recommend her to others. I feel at a better place than I was when I started and it was worthwhile for my personal and professional goals and development.” – Parisa R.

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