Coach Dani Tan's headshot

University of Arizona – Bachelors in Business, Communications, and Sociology
VP at $29B+ global company
13+ years of experience in fashion, merchandising, e-commerce, and digital

This is my story

Hello, I’m Dani! I’m a Career Coach for women of color, a speaker, a presenter, and in my day-to-day a VP at a $29B+ global company. If you are the first or one of few in your space and ready to pivot careers, get promoted, expand your leadership skills, or find your voice, I’m your coach.

Over the last 13+ years, I’ve honed my pivot and promotion skills to grow into the First-Gen, Asian-Latina leader I am today. I am the first generation to graduate college in my immediate family, as well as the first generation to be born in the United States. I am proudly Puerto Rican, Filipino, and Chinese.

I’ve learned to turn conversations into job opportunities which has allowed me to change careers across multiple industries: public relations, sales, merchandising, and e-commerce while achieving 11 promotions in 11 years.

The motivation for starting my coaching journey stemmed from the lack of representation in leadership positions and witnessing countless talented women, especially WOC, being overlooked.

My mission is to empower aspiring leaders, show them what’s possible and help them achieve their career goals.

Just because you’re the first or one of few, doesn’t mean you need to do it alone. There’s power in community and role models!

I Serve

Leaders who:
  • Are first-time managers and need support in developing their leadership skills, and building effective teams.
  • Want to increase their effectiveness as leaders by refining decision-making, problem-solving, and delegation skills.
  • Seek assistance in hiring the right talent for their teams and fostering a collaborative environment.
  • Aspire to grow in their careers and need guidance in getting promotions, networking, and taking on new challenges.
Professionals who:
  • Are in career transitions and need help identifying transferable skills, exploring new industries, and developing a plan for a successful transition.
  • Require practical strategies for resume writing, LinkedIn branding, interview skills, and salary negotiation to stand out in the job market.
  • Desire support in setting goals and developing actionable plans to advance their careers and achieve professional growth.
People who:
  • Need help in creating visibility for themselves and their work, effectively communicating their accomplishments, and making a positive impact through networking and personal branding.
  • Aspire to be proactive in their career navigation, making informed decisions to achieve their goals.
  • Seek to lead in their unique way, embracing their individual approach in their personal and professional lives.
  • Want to feel confident in their abilities and build self-belief to pursue their passions and goals.

My Coaching Approach

My coaching style is empowering. I utilize data and evidence to build self-belief, challenge, advocate and create accountability. I believe in building a collaborative relationship, with trust and transparency. I aim to create a supportive, safe, and non-judgmental space, so you can freely express your goals and challenges.

I begin by understanding your career objectives, strengths, values, and areas for growth. From there, we develop a personalized roadmap and set measurable goals. Throughout the coaching journey, I provide guidance, resources, and tools to help you overcome obstacles and stay motivated.

For leaders, I provide targeted coaching to develop essential leadership skills, such as effective communication, decision-making, hiring, and team building. You’ll learn to step into leadership roles your unique way, identify your gifts, and leverage your strengths.

If you are a first-time manager, in a career transition, or looking for personal growth, my coaching sessions focus on addressing your specific challenges and goals. You will receive support in building leadership skills, improving communication, and enhancing self-awareness. Additionally, I offer practical strategies to improve resume writing, LinkedIn branding, interview skills, and salary negotiation, enabling you to stand out in the job market.

Ultimately, my goal is to empower you to feel confident, advocate for yourself, find your voice, and lead your unique way.

“I was very stuck and didn’t know what direction would be best suited for me for my career. ALV and my coach really helped narrow down what I am good at and what I enjoy and the possible careers I should look for. My coach also really gave me a lot of help in gaining my self confidence back in order to get the ball rolling.” – Nikki D.

“Ama La Vida Coaching has provided insight and confidence into the way that I go about applying to jobs. The Coach matched to me was fantastic, immensely helpful and always open to questions. This is a great coaching service that I would happily recommend to anyone that I know/use again in the future.” – Matthew D.