Loyola Marymount University, BA in Psychology
International Coaching Academy, Professional Coaching Certificate
CorePower Yoga, 200hr Yoga Teacher Certification
Fluent in English and Spanish

This is my story

Hola, hello! My name is Natalia. I’m from Buenos Aires, Argentina and my family moved to San Diego when I was 10. I’ve lived in Buenos Aires, San Diego, Los Angeles, and Madrid. I am an avid traveler (I have been to 14 countries!) and love to connect with people from different cultures and walks of life.

I am a lifestyle and mindset coach that supports individuals in building a life they love. After years of feeling the pressure to check boxes and do what was expected of me, I dove into working with a coach myself to explore what kind of life I wanted. I learned to define what success meant to me, identify the beliefs and expectations that were holding me back, and create boundaries and habits that supported the type of life I wanted to be living. 

I believe that personal growth is not an end goal but a continuous journey that we get the privilege to be on for all of our lives. The most important thing I’ve learned in my own journey is that there is no such thing as a “normal” life and that the templates of a successful life don’t work for most people. That means, there is no perfect job, perfect partner, or perfect hobby that will give us everything we want. Instead, we have all the power to create a life that we love. 

I work with clients to uncover their innate power, learn by doing, and embrace the magic of the process itself. I believe that all my clients are creative, whole, and resourceful, and as a coach, I act as a conduit for them to discover the answers they already have to create the life they want.

My Coaching Approach

My coaching approach is open and exploratory. I pull from mindfulness techniques, art therapy, design thinking, and more to support you in rewriting the narratives that no longer serve you to make room for all the things that light you up.

I’m the right coach for you if you’re seeking coaching about:

  • Gratitude & Mindfulness
  • Mindset Work
  • Imposter Syndrome & Confidence 
  • Setting Healthy Boundaries
  • Redefining Success
  • Non-conventional Careers (read: hummingbirds)
  • Finding fulfillment outside of work
  • Setting boundaries and advocating for themselves at work
  • Connecting passion and purpose to build a career you love

Outside of coaching, I’m usually pursuing a million different hobbies. I love creating things with my hands: jewelry, collage art, or pottery. I always prioritize travel: solo, with my partner, or with friends, and I love seeing new places and meeting new people. I will take every opportunity to walk over driving a car, and love to take photos of architecture and other interesting things I see on my walks. 

I bring my endless sense of curiosity to my coaching sessions and always seek to understand and dive deeper to support you and create the life you love! As we work together, you will gain all the tools you need to start tuning into yourself and walk through life with clarity, confidence, and purpose.

I look forward to supporting you in your journey!


Before reaching out to Ama La Vida I felt lost, unsure of what next steps to take professionally and what long term goals to set. All I knew was that the work I was doing was unchallenging and unrewarding, even though transitioning to something else seemed terrifying. My time working with Natalia completely changed all of this. It was an enriching and empowering experience. Through her coaching, I’ve found a career path that’s consistent with my interests and values and helped me develop the tools to be successful in getting there. I’ve never felt excited about my career before, but Natalia encouraged me to explore and embrace possibility.

I highly recommend ALV to anyone, regardless of what you are looking for. I used their services for career help, but honestly their approach was holistic and helped me as a human being and I truly connected to my coach. She has been my accountability partner to keep me moving forward and to keep me positive even in the face of rejection. I have honestly enjoyed working with them during my job search!

I am extremely satisfied with the outcome of my engagement with both Natalia and John. I feel I have the knowledge and resources I need to progress forward and do the work of applying to jobs. Natalia helped me define what I wanted from my next professional role, not just in terms of what I want to DO, but also how I view and value my career within the broader context of my life. John was also an incredible resource when it came to tuning up my resume, LinkedIn profile/activities, and personal website. Both gave me the confidence I need to “take the plunge” and seek a best-fit job. – Norah W.

Working with Natalia through the ALV coaching program has truly been life-changing for me. I was feeling confused, uncertain, and generally unsatisfied with my career prospects. Through the work we did together to identify my gifts, values, passions, and ultimately purpose I was able to gain the clarity I needed to take next steps in my life. With Natalia’s impactful coaching I have rediscovered my creativity, learned to proactively advocate for my needs, and through keeping small promises to myself with consistent action, made changes that I’m so proud of. I’m excited to continue moving in this direction and where it takes me with an open mind. Natalia was able to help me tap into my natural gifts and strengths and I cannot thank her and ALV enough! I will be taking the skills and insights I learned with me forever and that is the most priceless gift. – Ani H.

“I don’t think I would be in the position I am now without my coach, Natalia. Not only is she a great listener and a thoughtful coach, but she truly did set me up for success. She challenged me as well as held me accountable to achieve all the goals I had set for myself when signing up with ALV and some. Everything she’s taught me, the tools she’s provided and all the ALV modules; and even the positive mantra’s she’s encouraged will all stay with me and for that, I’m super grateful she was my coach.” – Victoria B

Ready to try coaching?