Wendy Erikson Headshot

This is my story

Welcome! I’m Wendy Erikson, Relationship Strategist at Ama La Vida. It is my role to ensure every client is partnered with the perfect coach and placed within the appropriate program to meet and exceed personal and professional goals.

With extensive background in building programs in Higher Ed & Ed Technology, I’ve worked with adult learners to bridge what happens in a classroom to real life and help them find the path that meets their interests & strengths. At Ama La Vida, I apply this experience to helping you connect with the right coach so we can bridge your goals and desires into a reality.

It is my goal to have a clear understanding of where you’re at and where you want to be. I then take all the information I have gathered, leverage the necessary subject matter experts and proprietary Ama La Vida methodologies to make a recommendation as to how you will get there!

A bit on my background – I studied Finance for my undergraduate degree, but took a year off to live in Barcelona and learn a new language. I absolutely fell in love with the country! Since then, I’ve completed my degree and moved back to Chicago where I worked for BCG, but decided to go back to Spain to complete my MBA – I couldn’t stay away! While there I moved into Higher Ed & EdTech, and combined my entrepreneurial spirit and desire to build incredible learning experiences by launching new programs. After 20 years, I have now moved back to Chicago. I have three children that grew-up half in Barcelona and half in Chicago. 

I joined the Ama La Vida team because I love the founders and their mission to help people love their lives. Everyday being alive is a gift to me. I truly believe that we can all love our lives, but that it takes some work and believing in yourself to find your path.

I look forward to connecting with you!

Ready to try coaching?