This is My Story

25+ years creative marketing communications
10+ years higher education
Master’s in Communications Arts, Marketing (New York Institute of Technology)
Bachelor’s in English, concentration in Communications (University of Albany)

Welcome! I’m Shari Santoriello, a Career Specialist with Ama La Vida and I am as happy as you are to be here! I am a native New Yorker who resides on the beautiful north shore of eastern Long Island. I am a 25-year career veteran who has had success in marketing communications and a ten-year career teaching at the college level.

I am passionate about helping and that’s what has led me to coaching. In creating a successful internship program for a private university, I found myself doing more than giving students some “real world” experience. I was running seminars about interviewing, resume writing, job search process, on-line personal branding, best business practices and how to have that all align with personal and professional objectives and values. My students found it so helpful, it became, “can you help my friend, significant other, cousin, Dad?” and I helped each one. What I didn’t know at the time is that this type of helping had a name, and that name is “coaching”.

Each and every day, I work hard to be the best me I can, and I try to move forward a little more. It is both a pleasure and a joy to help you do the same! On a personal note: I melt at all the pictures of cute babies (and kids and puppies, kittens, bears, elephants, monkeys, pigs, and goats!) I love to do so many things, but my favorites are laughing, reading, movies, music, food-things, and all things family.

My Coaching Approach

Dr. Suess said it best, “You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You’re on your own. And you know what you know. And YOU are the one who’ll decide where to go…”

Acting as your personal GPS, we work together to figure out the best way to get you from here to there. I can help you travel the planned path or we can reroute as we go, you can feel confident that when there is a fork in the path, I’ll be there to help you navigate it. As a lifelong learner myself, I think by being thoughtful, kind, honest and asking the hard questions, we will both learn on the journey.

I believe that everyone’s journey is different, and we all don’t follow the same roadmap. My goal is to help discover what works best for you, so you can feel accomplished and happy.

Ready To Try Coaching?