Do you love hopelessly skimming through radio stations on repeat to find something—anything—to listen to? How about never having enough sit-down time to focus on learning something new? If you answered with a concrete ‘NO!’ to both, then rest assured, you’re not alone. To fill that void, podcasts arrived at the scene, seemingly sweeping through the nation in recent years with hit shows like Serial, This American Life, The Joe Rogan Experience, and too many more to count. In fact, there are now over 500,000 podcasts available on iTunes, and the number of weekly podcast listeners went up by 6 million last year. It shouldn’t really come as a surprise, of course. Podcasts serve a variety of functions. Whether you’re in need of entertainment for long commutes or are looking to keep your mind sharp with educational content, podcasts have your back. And if you’re a creator (like me) then you can utilize them as an outlet to share your big ideas in greater detail that engages your audience while solidifying your voice in your given industry. So how do you do it? It isn’t as easy as pressing a button, but it’s not calculus, either. At the end of this post, you’ll know not only how to launch a podcast, but also how to avoid the walls that I ran into when starting out. Choose a topic This step is straight forward, but you may want to give it extra thought. You don’t want to pile a bunch of ideas together followed by picking one out of a hat; if you’re serious about starting a podcast, the topic must be something you’re willing to commit to. When I was at this stage, these were the types of questions and answers I found myself with: What are you interested in? Stories, psychology, living purposely in a practical manner… Why make a podcast about those things? I’m curious about them and want to understand them on a deeper level. The truth that I unearth from my intellectual digging will enrich my lifestyle, and sharing said truth with my audience might do the same for them. When deciding on your topic, you want to begin with ideas you’re passionate about, but afterward, try to filter those with topics on which you have some knowledge. Once you’re there, consider whether your topic’s niche is over-saturated because, if it is, you’re going to be fighting an uphill battle for people’s attention. Decide on your podcast’s name If you have a blog or a business, giving your podcast the same title would make a lot of sense, but you’re also allowed be creative. The process for deciding my own title looked like this: What are you doing with your podcast? I’m considering ideas, human behavior, and the relationship between the two. How do you do that? By asking ‘why’ when confronted with perplexing concepts until I get to the core of what’s going on. After thinking it through, I took a step back, poured myself a 3rd cup of coffee, and decided that Considering Why was good enough for me. Another important note to consider (one that I didn’t at the time) is that iTunes is a search engine. When you’re hoping to get your podcast found, it’s not a bad idea to include relevant keywords in your title. For instance, if you were making a podcast about Life Coaching, a good search engine optimized (SEO) title might be Empowerment: Learn to Grow Your Best Life. That way, if someone were to open iTunes and search for “learn to grow” or “best life,” your podcast would be more likely to show up. Figure out your format and style What should you do about format? Is an interview set up the best to use, or would a solo or co-hosted show be better? Interviews are popular and great for acquiring a ton of new listeners (especially if the person you’re meeting with is a thought leader), but remember to consider all your options. Some people say that there’s a strict format for how you should structure your podcast. When it comes down to it, I say do whatever works for you and run with it. You can always revise as you go along. Personally, I opted for a mostly solo style, much of my inspiration coming from a little-known show called Let’s Know Things by Colin Wright. Design your cover art Your cover art dictates the first impression people will get as they browse through different podcast apps like Stitcher, Apple Podcasts, or more recently, Spotify. What I did for my cover was, firstly, going to this website to obtain a free, high-quality image. Some of my best thoughts have been had over a good cup-o-joe, so I decided to go with this: a minimalist picture of coffee. After that, I took the image to this free online photo-editing site and, after making some subtle changes, slapped my stylized title on the image. Behold, the finished product: It was that easy. Of course, I’m a minimalist, so I wasn’t looking for anything too fancy. However, should you require something with a bit more zest (and have a small budget to invest in cover art), I’d advise you to check out the services offered at 99designs.com. Get a microphone This step is important. One of the worst things you can do to your listeners is force them to strain to hear what you’re saying. Do yourself and your audience a favor by getting a decent microphone. If you don’t have one built into your computer that produces a quality sound, then a good one to start out with is the Audio-Technica ATR 2100 USB. You can get it for less than $100 over here. Record your first 3 episodes Why the first three, you ask? When you find a show on Netflix that you like, do you prefer to watch just one and be done? Or do you prefer to go through the entire
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